Canada-UAE agreement · Negotiations concluded July 24, 2026 · Updated July 27, 2026

Exporting to the United Arab Emirates. CanExport SMEs can reimburse up to 50% of your eligible costs.

In brief

Canada and the United Arab Emirates concluded negotiations on their Comprehensive Economic Partnership Agreement (CEPA) on July 24, 2026. For a Canadian exporter, the immediate lever is not that free trade agreement, which still has to be signed and ratified, but the federal CanExport SMEs program: it reimburses up to 50% of eligible costs of entering a new market, from $10,000 to $50,000 per project. The 2026-2027 intake closes on August 31, 2026 at noon Eastern Time.

CanExport SMEs 2026-2027 intakeAugust 31, 2026 · 12 h 00 HE

Application deadline: August 31, 2026 at 12:00 p.m. Eastern Time.

Open since February 4, 2026, awarded competitively on a rolling basis. Funds can run out before the deadline.

90 seconds · No obligation · Confidential

Dubai skyline at dawn, United Arab Emirates
Dubai · United Arab Emirates
Sheikh Zayed Road in Dubai at night, business district
Sheikh Zayed Road
Downtown Montreal lit up at night, Quebec
Montreal · Quebec
Since 2019Firm established in Montreal3 languagesEnglish · French · ArabicDohaSister company in the Gulf$31MCanExport SMEs 2026-2027 envelope

01 · The facts

What just changed between Canada and the Emirates?

Three facts that decide whether your export project holds. Every figure links to its official source: check before speaking to us, it is the fastest way to know who you are dealing with.

24.07.2026

Negotiations concluded

Canada and the United Arab Emirates announced the conclusion of negotiations on their Comprehensive Economic Partnership Agreement, launched during the Prime Minister’s visit to Abu Dhabi in November 2025. Signature and ratification are still to come.

Source: Global Affairs Canada

$10K to $50K

Funding per project

CanExport SMEs covers up to 50% of eligible costs. The request must fall between $10,000 and $50,000, for a total project value of $20,000 to $100,000.

Source: Applicant’s guide 2026-2027

31.08.2026

The closing

The 2026-2027 intake closes at noon Eastern Time. The program targets a decision within up to 60 business days for markets outside the United States.

Source: Trade Commissioner Service

02 · Coverage

Which export costs does CanExport SMEs cover?

Depending on the scope, expert-service fees may be eligible: market research, feasibility, identification of key contacts, B2B facilitation. Eligibility of each expense is determined by the program at assessment. A market counts as new when your sales there are under $100,000, or under 10% of your total sales.

Eligible

  • Market research and feasibility studies
  • Identification of key contacts on the ground
  • B2B facilitation and direct introductions
  • Participation in in-person business events
  • Adaptation and translation of promotional tools
  • Interpretation for your business meetings
  • Travel, within the program limits
  • Intellectual property protection abroad

Not eligible

  • Salaries, commissions and your employees’ time
  • Virtual activities, webinars, online trade shows
  • Markets where you already have significant sales
  • Projects mixing the United States and the rest of the world
  • Fees for preparing the application itself
  • Agri-food, seafood and alcoholic beverages (AgriMarketing program)

03 · Eligibility

Which companies are eligible for CanExport SMEs in 2026?

If all three are open, you are eligible to apply. If a single one is closed, we will tell you plainly rather than cost you a month. Above those ceilings? The Large Enterprises track is for you.

  1. 01

    3 to 500 full-time employees

    At the time of application. Sole proprietorships and limited partnerships are excluded.

  2. 02

    $300,000 to $100M in revenue

    Annual revenue declared in Canada, last complete tax year.

  3. 03

    The Emirates are a new market for you

    Your sales there are under $100,000, or under 10% of your total sales. Up to five markets per project, without mixing the United States and the rest of the world.

04 · The mandate

What does entering the UAE market cost?

Four tiers, from the grant application to the full mandate. Each stands on its own, and each is credited against the next.

Phase 0

CanExport SMEs application

Free

The application is built around the budget of your market-entry project, which is its main line item. That is why we offer it: with no project to budget, there is no application to write.

  • Line-by-line budget matching the program categories
  • Activity schedule and strategic rationale
  • Full review before submission
  • Validation of the new-market definition for your case

You submit it yourself. The program forbids a consultant from applying on a client’s behalf and does not accept application-preparation fees. We prepare, you sign and you submit from your own account.

Tier 1

Emirates corridor diagnostic

$2,997

Credited in full against any later mandate. Ten business days. This is how you find out whether the market holds for your product before committing to a full mandate.

  • Regulatory access for your specific product, not your sector in general
  • Local distribution structure and the role of commercial agents
  • Three named competitors or distributors already in the market
  • Twelve-month revenue scenario with explicit assumptions

A written deliverable, yours whatever happens next. If you engage the mandate, the $2,997 is deducted from it.

Tier 2

Market study and 10 contacts

$9,997

Four weeks. Credited against the full mandate if you engage it afterwards. This is the product that sells outside grant season, when no program deadline is pushing.

  • Sector market study in the United Arab Emirates
  • Identification and qualification of 10 reachable contacts
  • Qualification grid and recommended approach per contact
  • A debrief session with your sales team

Market research and identification of key contacts are eligible program expenses. One caveat: on its own, at $9,997, it does not reach the $20,000 project floor. It therefore has to be combined with your own eligible lines (mission, translation, intellectual property), or taken outside the grant.

Tier 3

Market-entry mandate

$24,997

If a contribution is granted and the fees are deemed eligible at the 50% rate, it covers up to $12,500 of the mandate. The program reimburses after the fact and advances nothing: plan the cash flow for the full amount.

  • Sector market study in the United Arab Emirates
  • Identification and qualification of 20 key contacts
  • B2B facilitation and direct introductions
  • Preparation and support of your mission to Dubai
  • On-the-ground Gulf support via our sister company in Doha

Invoicing is aligned with the project start date declared in your application, never before. An amount collected outside the approved project period would not be eligible for reimbursement, and we are not going to have you pay half the mandate on the portion that never comes back.

What we will not promise you

We guarantee no funding decision. The program is competitive: it received close to 4,000 applications in 2025-2026, and roughly 40% of eligible applicants obtained a contribution. What you are buying is a structured market entry. Funding lowers its cost, it is not the reason for it.

05 · After August 31

What if we miss the application deadline?

August 31 closes a funding window, not the market. And for many companies the autumn is in fact the better moment to act.

Applications filed in August receive a decision up to 60 business days later, so around the autumn. Successful companies must then incur their expenses inside their approved project period or they are not reimbursed. September through December is therefore the season when the money exists and has to be spent.

If you miss the intake, two paths stay open. The corridor diagnostic and the market-entry mandate exist without any grant: they sell on their own value, not on a funding window. And the next program cycle is prepared from the autumn, with an application already written rather than one rushed in five weeks.

The Canada-UAE agreement itself still has to be signed and ratified, with tariff reductions following after that. The companies that spend the autumn qualifying contacts will be ahead of those waiting for the announcement.

06 · Large enterprises

Over $100M in revenue · Over 500 employees

What if my company is above the program ceilings?

CanExport SMEs caps out at $100M in revenue and 500 employees. Your Emirates project does not stop there. For groups beyond the program’s scope, we run a bespoke corporate mandate with no dependency on any grant.

Multi-market Gulf strategy

The United Arab Emirates as the entry point, then Saudi Arabia and Qatar. One team coordinates all three markets, on a single execution schedule.

Executive delegations

Leadership missions prepared end to end: agenda of qualified meetings, English-French-Arabic interpretation, local business protocol, post-mission follow-up.

Establishment and structuring

Choice of jurisdiction, free zone or mainland, vetted local partners, then full relocation concierge service for your expatriate executives and their families.

Fees on quotation, based on scope. Scoping starts with a 30-minute confidential conversation with your leadership.NDA available before the exchange · Agenda sent in advance

Schedule a confidential scoping session

07 · The timeline

How long does a UAE market entry take?

For a mandate this size, the method is the proof. Here is the real sequence, from the first call to the first mission.

  1. Day 1 to 3

    Scoping call and verdict

    We check the three gates, the definition of a new market and the project scope. If the file does not hold, you know then.

  2. Day 4 to 12

    Application preparation

    Market plan, budget by category, activity schedule and strategic rationale. Full review, then you submit from your own account.

  3. Day 13 onward

    Mandate kick-off

    The market study and contact qualification can start without waiting for the decision. Note: only expenses incurred within the approved project period are eligible, so we align the start with the date declared in your application.

  4. Up to 60 business days

    Program decision

    Service standard for markets outside the United States. If granted, the contribution applies to eligible expenses incurred within the approved project period.

  5. Month 3 to 6

    Mission to Dubai

    Qualified meetings prepared in advance, on-the-ground support from our sister company in Doha, then structured follow-up of the relationships opened.

08 · The firm

Why trust SOS Hub Canada with your Gulf entry?

Two time zones, one team

An office in Montreal, a presence in the Gulf through our sister company in Doha. Your meetings in Dubai are not prepared eight time zones away.

Three working languages

English, French, Arabic. Your commercial documents and your meetings happen in your counterpart’s language.

From the first flight to settling in

Relocation concierge service and administrative support, including employer services for your expatriate executives. When a mandate turns into a permanent presence, the next step is already in place.

You will speak with our team, from our offices at 3737 Crémazie Boulevard East in Montreal. No call centre, no intermediary representative: the person who answers is the one who will handle your file. 514 510-5401 · info@soshubcanada.com

09 · Objections

Questions we get asked

We already sell a little in Dubai. Are we still eligible?

It depends on the volume. A market counts as new when your sales there are under $100,000, or under 10% of your total sales. Above that the market no longer qualifies, but other Gulf markets may. We confirm this point on the first call.

Can we start smaller than $24,997?

Yes. The $2,997 corridor diagnostic gives you regulatory access for your specific product, the local distribution structure, three named competitors or distributors and a twelve-month revenue scenario, in ten business days. It is credited in full if you then engage the mandate. It is how you test the market without committing $25,000 cold. If you want to go further without taking the full mandate, the $9,997 tier adds the sector study and ten qualified contacts, also credited against the mandate.

When are we invoiced, and is the deposit reimbursable by the program?

Invoicing is aligned with the project start date declared in your application, never before. An amount collected outside the approved project period would not be eligible for reimbursement: we are not going to have you pay half the mandate on the portion that never comes back.

Why $24,997 for a market-entry mandate?

The mandate covers a sector study, qualification of 20 contacts on the ground, preparation of a mission to Dubai and continuous local support in the Gulf. That is the real cost of a structured entry, to be weighed against a year lost cold-prospecting from Montreal.

What happens during the 15-minute scoping call?

We check the three eligibility criteria, define your target market and tell you plainly whether the file holds. No sales pitch: if the program does not cover you, you will know during the call rather than after a month of preparation.

How long before the program decides?

The service standard is up to 60 business days for markets outside the United States. A file submitted in early August can therefore expect an answer in the autumn, though that timeline is not guaranteed.

Who submits the application, you or us?

You do. The program forbids a consultant from submitting on a client’s behalf, the authorised signatory cannot be a consultant, and application-preparation fees are not eligible. We prepare the complete file, you sign it and submit it from your own account.

We are above $100M in revenue or 500 employees. Is the program closed to us?

CanExport SMEs, yes. Our support, no. The Large Enterprises track covers multi-market Gulf strategy, executive delegations and local establishment, with no dependency on any grant. Scoping happens directly with your leadership, with an NDA available beforehand.

Do our exchanges stay confidential?

Yes. The information you send is used only to assess your project, is processed by SOS Hub Canada Inc. in Montreal under Quebec’s Law 25. It is never sold or rented, and is disclosed only to our service providers, some of which are located outside Quebec. An NDA can be signed before any detailed discussion.

What if our application is refused?

The market-entry mandate still stands. We adjust the scope to your real budget and carry on. The Emirates do not disappear because a funding envelope ran out.

Can we target several markets in the same project?

Yes, up to five international markets. One rule only: a project targeting the United States cannot include any other market, and vice versa.

Why act now rather than when the agreement enters into force?

The agreement still has to be signed and ratified before it takes effect, and tariff reductions follow after that. The market-entry funding, on the other hand, closes on August 31 at noon Eastern Time. You prepare the ground while your competitors wait for the announcement.

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3737 Crémazie Blvd. East, Suite 402
Montreal, Quebec H1Z 2K4
514 510-5401
info@soshubcanada.com

SOS Hub Canada Inc. provides international expansion support, relocation concierge services and administrative assistance. We are not mandated by the Government of Canada and guarantee no funding decision. CanExport SMEs program conditions are set by Canada’s Trade Commissioner Service and may change without notice. The facts on this page link to their official sources and were accurate on July 27, 2026.